Cloud Skin

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Cloud Skin moodboard 1Cloud Skin moodboard 2Cloud Skin moodboard 3Cloud Skin moodboard 4Cloud Skin moodboard 5Cloud Skin moodboard 6

What does this community mean for Glossier?

The current evolution of Hailey Bieber's 'glazed donut' skin — hyper-dewy but softly blurred rather than wet-look, achieved through skin tint layered over sheer hydrating primer and a light dusting of soft-focus powder. Direct descendant of the dewy-skin territory Glossier defined a decade ago.

Attention Level
Moderate
Engagement Level
↑50%
The Average Income for People in this Community Comes to
$70–125k
Social Activity is Relatively
High
Cloud Skin
Match
94%
People using Glossier are typically around
Ages19–29
Est. Audience
142k
The Market Penetration is
61%

What are people in this community up to?

Check out the latest events people in the Cloud Skin Community have been up to in the last 6 months.

Milk Makeup Cloud Fest

Milk Makeup Cloud Fest

A three-day pop-up in Silverlake with airbrush stations and free Hydro Grip minis pulled 22k visitors and 1.1B TikTok impressions.

Dara Kaye's viral 'blur' tutorial

Dara Kaye's viral 'blur' tutorial

Makeup artist Dara Kaye's 3-product blurring routine hit 61M views and sold out e.l.f.'s Halo Glow Filter twice.

Rhode Barrier Butter Launch

Rhode Barrier Butter Launch

Hailey Bieber's Barrier Butter debuted with 200k-person waitlist, framing cloud skin as 'skincare that is the makeup.'

Cloud Skin on the Internet

240 mil
Est. Monthly Views Across All Social Media Platforms
7.8 mil
FOLLOWERS TOTAL ACROSS ALL SOCIAL MEDIA PLATFORMS
10 brands
Brands Have An Active Presence In This Community
Content in this community use these hashtags.
3.6B+ views
#cloudskin#glazedskin#dewyskin#skintint#blurredskin#glassy skin#glossyskin

What are people searching for?

14M+ searches on Google, here's the top 10
cloud skin makeup
74k
glazed donut skin
60k
how to get cloud skin
40k
soft focus foundation
33k
dewy skin tint
27k
blurred skin makeup
18k
hydrating primer dewy
14k
glass skin routine
12k
best skin tint 2026
9k
luminous setting powder
6k
The best performing or most likely to trend content are
44%
Skin-prep POVs with product layer breakdowns
20%
Before-and-after close-ups
15%
Split-screen 'wet glaze vs cloud' comparisons
13%
Product-layering ASMR texture shots
8%
Filter-off skin check reels

Who is active in this community?

@sarahnovio • TikTok
Sarah Novio

Makeup artist whose soft-focus, cloud-skin tutorials on TikTok helped move the conversation from wet 'glazed' skin to blurred pillowy skin.

9.8M
Likes
1.2K
Posts
310k
Followers
Sarah Novio
@darakaye • Instagram
Dara Kaye

Editorial MUA known for skin-first prep — layered hydration, sheer coverage, softly diffused finish.

12M
Likes
2.9K
Posts
480k
Followers
Dara Kaye
@katiejanehughes • Instagram
Katie Jane Hughes

Editorial artist who has championed 'skin-like' bases for years — her cloud-skin close-ups anchor the aesthetic on Instagram.

26M
Likes
6.4K
Posts
820k
Followers
Katie Jane Hughes

Here's a few things people
are shopping for.

Glossier Futuredew

Glossier Futuredew

The oil-serum hybrid that creates the blurred, lit-from-within cloud-skin base.

Charlotte Tilbury Hollywood Flawless Filter

Charlotte Tilbury Hollywood Flawless Filter

The soft-focus complexion filter in a bottle — a cloud-skin staple.

Glossier Skin Tint

Glossier Skin Tint

Sheer, dewy coverage that lets real skin texture read as cloud-skin finish.

Milk Makeup Hydro Grip Primer

Milk Makeup Hydro Grip Primer

A hydrating grip primer that keeps sheer skin tints in place all day.

Rhode Glazing Milk

Rhode Glazing Milk

The hydrating primer layer that softens pores before sheer coverage.

Rare Beauty Positive Light Tinted Moisturizer

Rare Beauty Positive Light Tinted Moisturizer

A light-coverage tinted moisturizer with a naturally dewy, cloud-like finish.

Ready to build?

Turn Cloud Skin into
your next campaign.

Spin up briefs, hooks, moodboards and shot lists tailored to Glossier.

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