Hey Glossier
We've dug into the communities shaping your brand's world — not just the obvious ones, but the adjacent and niche pockets you haven't tapped yet.
We think you'll fit right in with
these communities.
No-Makeup Makeup
The dewy, skin-first look you helped define — resurfacing as a reaction to filtered perfection.
Pilates Princess
Pink athleisure, post-workout glow, and a very specific kind of soft-girl fitness culture.
We think these emerging
communities are worth looking at.
Clean Girl
Slick bun, gold hoops, dewy skin — the aesthetic that mainstreamed "no-makeup" and then never left.
Y2K Revival
Lip gloss stacked over lip liner, low-rise everything, digicam flash — a cycle that keeps re-emerging with new twists.
Tomato Girl Summer
Sun-flushed skin, Amalfi tables, olive oil on everything — Mediterranean maximalism.
Balletcore
Pink satin, bruised-pointe realism, wrap sweaters over leotards — dance-studio dressing as everyday code.
Blueberry Milk Nails
Pale periwinkle, milky lavender-blue, dopamine-adjacent — the color story that owned 2024 and keeps returning.
Old Money
Tennis whites, worn-in cashmere, tortoiseshell, no logos — inherited-taste dressing as everyday code.
Coquette
Bows, blush, ribbons, and blush-heavy girlish romanticism.
Cloud Skin
Blurred, pillowy, hyper-dewy finish — the evolution of glazed-donut skin.
Mob Wife (2026)
Bare skin vs. full glam in the same clip — the bold-contrast beauty flex.
Strawberry Girl
Rosy, sun-kissed, blush-forward — Hailey Bieber's 2023 signature, still a beauty staple.
Jelly Candy Aesthetic
Glossy, bouncy, translucent — candy-coated color with a Balm Dotcom lineage.
Indie Sleaze
Smudged liner, smoky eye, rockstar glam — deliberately, defiantly messy.