Tomato Girl Summer

What does this community mean for Glossier?

A summer-coded aesthetic built around Mediterranean living: red gingham, blistered tomatoes, sun-warmed cheeks. The look reads as vacation and abundance without ever leaving the kitchen.

Attention Level

Moderate

Engagement Level

↑50%

The Average Income for People in this Community Comes to

$60–110k

Social Activity is Relatively

High

Match

78%

People using Glossier are typically around

Ages22–34

Est. Audience

310k

The Market Penetration is

Saturating

What are people in this community up to?

Check out the latest events people in the Tomato Girl Summer Community have been up to in the last 6 months.

Amalfi Coast Tourism Peak

Airbnb reported 'Italian coast' bookings up 62% YoY — the visual heart of the tomato-girl aesthetic.

Rhode Peptide Lip Tint 'Strawberry Glaze'

The strawberry-pink 'Strawberry Glaze' shade sold out in under an hour and drove Rhode's biggest single-shade launch of the summer.

Vogue Italia Summer Cover

A Naples-set cover shoot codified sun-baked reds, olive oil skin and linen as the season's dominant look.

Tomato Girl Summer on the Internet

310M

Est. Monthly Views Across All Social Media Platforms

310k

FOLLOWERS TOTAL ACROSS ALL SOCIAL MEDIA PLATFORMS

10 brands

Brands Have An Active Presence In This Community

Content in this community use these hashtags.

#tomatogirlsummer#amalficoast#mediterraneansummer#redlips#sunkissed#tomatogirl#italiansummer#summerinaesthetic#gingham#olivegirls#redlipstick#blushedcheeks#vacationmakeup#mediterraneanaesthetic