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Von Dutch Trucker-Hat Comeback
Depop reported Von Dutch listings up 480% YoY as the brand relaunched with a Charli XCX collab.
Y2K Revival
What does this community mean for Glossier?
Y2K isn't going anywhere — it just keeps compounding as Gen Z ages into it. Reads younger and shinier than most of Glossier's core, but Ultralip lives here comfortably.
Attention Level
Moderate
Engagement Level
↑50%
The Average Income for People in this Community Comes to
$25–60k
Social Activity is Relatively
Very High
Match
51%
People using Glossier are typically around
Ages16–25
Est. Audience
480k
The Market Penetration is
Growing
What are people in this community up to?
Check out the latest events people in the Y2K Revival Community have been up to in the last 6 months.
Y2K Revival on the Internet
480M
Est. Monthly Views Across All Social Media Platforms
480k
FOLLOWERS TOTAL ACROSS ALL SOCIAL MEDIA PLATFORMS
6 brands
Brands Have An Active Presence In This Community
Content in this community use these hashtags.
#y2k#y2kmakeup#lipliner#digicamera#glossylips
What are people searching for?
15M+ searches on Google, here's the top 10
y2k makeup
110k
low rise jeans
90k
brown lip liner clear gloss
74k
digicam aesthetic
49k
y2k outfit ideas
40k
butterfly clips
27k
frosted eyeshadow
18k
baby tee outfit
14k
y2k nails
11k
2000s hair
8k
The best performing or most likely to trend content are
38%
Digicam flash carousel
23%
Get-ready-for-the-club
16%
Mirror selfie
13%
Frosted-eye speed tutorial
10%
Thrift-haul closet reel
Who is active in this community?
@bellahadid • Instagram
Bella Hadid
The face of the current Y2K cycle, full stop.
1.8B
Likes
3.6K
Posts
60M
Followers
@emmachamberlain • YouTube
Emma Chamberlain
Y2K styling in an older, taste-first register.
210M
Likes
480
Posts
16M
Followers
@alix_earle • TikTok
Alix Earle
The GRWM-for-going-out format Y2K lives inside.
380M
Likes
1.9K
Posts
7.6M
Followers
Here's a few things people
are shopping for.
Juicy Couture Velour Tracksuit
The iconic bubblegum-pink velour set that defined early-2000s It-girl style.
Glossier Lash Slick
The defined, slightly spiky lash that pairs with lip liner.
Ready to build?
Turn Y2K Revival into
your next campaign.
Spin up briefs, hooks, moodboards and shot lists tailored to Glossier.