Pilates Princess

What does this community mean for Glossier?

A pink-drenched wellness aesthetic centered on reformer pilates, Alo sets, matcha, and Stoney Clover accessories. The look is engineered around a soft, flushed post-workout glow — which is where beauty enters the conversation. Adjacent to but not the same as clean-girl beauty.

Attention Level

Moderate

Engagement Level

↑50%

The Average Income for People in this Community Comes to

$95–160k

Social Activity is Relatively

High

Match

92%

People using Glossier are typically around

Ages22–30

Est. Audience

155k

The Market Penetration is

38%

What are people in this community up to?

Check out the latest events people in the Pilates Princess Community have been up to in the last 6 months.

Alo Summer Sculpt Series

Alo Yoga's Malibu studio ran a month-long reformer residency; wait-list hit 11k and #pilatesprincess crossed 3.8B TikTok views.

USA Today: Pilates Style Moves Past Leggings

A widely-shared USA Today piece mapped the six staples replacing basic leggings in Pilates wardrobes, signaling the aesthetic's shift into everyday fashion.

Bala Bangles Coquette Drop

Bala released blush-pink weighted bangles in collab with Sandy Liang; the drop sold through in 40 minutes.

Pilates Princess on the Internet

180 mil

Est. Monthly Views Across All Social Media Platforms

5.8 mil

FOLLOWERS TOTAL ACROSS ALL SOCIAL MEDIA PLATFORMS

14 brands

Brands Have An Active Presence In This Community

Content in this community use these hashtags.

3.1B+ views

#pinkpilatesprincess#pilatesgirl#pilatestiktok#pinkaesthetic#pilatesprincess#reformerpilates#WellnessTok#matchagirl#pilatesbody#pilatesworkout#pilatesaesthetic#pilatesfit#pilateslovers#pilateseveryday#pilatesreformer#pilateslife#pilatescommunity#pilatesinstructor