Strawberry Girl

What does this community mean for Glossier?

Heavy pink/red cream blush pulled up to the temples, faux strawberry-seed freckles, glossy berry lips, a light dewy base. Popularized by Hailey Bieber in 2023 and still going strong in 2026 as a warm-weather beauty staple. Sits directly on top of Glossier's Cloud Paint and Balm Dotcom territory.

Attention Level

Moderate

Engagement Level

↑50%

The Average Income for People in this Community Comes to

$60–110k

Social Activity is Relatively

High

Match

88%

People using Glossier are typically around

Ages18–28

Est. Audience

115k

The Market Penetration is

58%

What are people in this community up to?

Check out the latest events people in the Strawberry Girl Community have been up to in the last 6 months.

Erewhon Strawberry Glaze Latte

Erewhon's summer LTO drink sold 60k units in two weeks and inspired a Rhode 'Strawberry Glaze' peptide balm restock.

Selena Gomez Rare Beauty Refresh

Rare Beauty relaunched its Soft Pinch line with a strawberry-flush shade, hitting #1 on Sephora's blush chart for four weeks.

Coachella Strawberry Braids

Hairstylist Jen Atkin's strawberry-red braid look for four festival headliners triggered a 340% search spike for 'strawberry hair.'

Strawberry Girl on the Internet

220 mil

Est. Monthly Views Across All Social Media Platforms

8.9 mil

FOLLOWERS TOTAL ACROSS ALL SOCIAL MEDIA PLATFORMS

11 brands

Brands Have An Active Presence In This Community

Content in this community use these hashtags.

4.2B+ views

#strawberrygirlmakeup#strawberrymakeup#blushmakeup#cloudpaint#freckles#hoteypeachfuzz#summermakeup

What are people searching for?

18M+ searches on Google, here's the top 10

strawberry girl makeup

90k

cream blush tutorial

60k

how to fake freckles

49k

hailey bieber blush

40k

berry lip gloss

33k

strawberry makeup look

27k

blush placement guide

18k

cloud paint dupe

14k

freckle pen

12k

sunburn blush

The best performing or most likely to trend content are

42%

Close-up cream blush application tutorials

21%

'Hailey Bieber makeup' recreation videos

16%

Split-screen product comparisons

13%

Faux-freckle how-to close-ups

Sun-flushed golden-hour GRWMs

Who is active in this community?

@haileybieber • Instagram

Hailey Bieber

Founder of Rhode and the person most credited with codifying the strawberry-girl look in a 2023 TikTok — the reference point every tutorial in the space still cites.