Coquette

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Coquette moodboard 1Coquette moodboard 2Coquette moodboard 3Coquette moodboard 4Coquette moodboard 5Coquette moodboard 6

What does this community mean for Glossier?

A hyper-feminine aesthetic built on satin bows, ballet-slipper pink, blush-heavy cheeks, glossy lips and Lana Del Rey soundtracks. In beauty specifically it collapses into: heavy cream blush high on the cheekbone, glossy pink lip, mascara-only eye, and pearl accessories in the flatlay.

Attention Level
Moderate
Engagement Level
↑50%
The Average Income for People in this Community Comes to
$40–85k
Social Activity is Relatively
Very High
Coquette
Match
68%
People using Glossier are typically around
Ages16–26
Est. Audience
168k
The Market Penetration is
52%

What are people in this community up to?

Check out the latest events people in the Coquette Community have been up to in the last 6 months.

Sandy Liang Bow Store

Sandy Liang Bow Store

A pop-up entirely dedicated to hair bows sold through 8,000 units in a weekend and defined the summer's coquette wardrobe.

Lana Del Rey Stagecoach Set

Lana Del Rey Stagecoach Set

Lana's country-coquette Stagecoach performance drove a 480% spike in 'ribbon' searches on Depop within 48 hours.

Simone Rocha x H&M Restock

Simone Rocha x H&M Restock

A surprise restock crashed H&M's site three times; the collection embodied the ballet-pink, tulle-heavy coquette codes.

Coquette on the Internet

310 mil
Est. Monthly Views Across All Social Media Platforms
9.4 mil
FOLLOWERS TOTAL ACROSS ALL SOCIAL MEDIA PLATFORMS
12 brands
Brands Have An Active Presence In This Community
Content in this community use these hashtags.
6.8B+ views
#coquette#coquetteaesthetic#coquettemakeup#balletcore#bowsandribbons#pinkpilatesprincess#softgirl

What are people searching for?

26M+ searches on Google, here's the top 10
coquette makeup
165k
coquette outfit
135k
pink bow aesthetic
74k
balletcore makeup
49k
lana del rey makeup
40k
coquette hairstyles
33k
ribbon hair trend
22k
coquette nails
18k
soft girl blush
12k
pearl accessories
9k
The best performing or most likely to trend content are
40%
GRWM set to Lana Del Rey
22%
Pink flatlay hauls with bows and pearls
17%
Coquette-outfit → coquette-makeup transitions
12%
Ribbon-and-bow hair tutorials
9%
Soft-focus blush close-ups

Who is active in this community?

@sabrinabahsoon • TikTok
Sabrina Bahsoon

'Tube Girl' whose soft-glam, blush-forward looks became a coquette reference point across TikTok.

24M
Likes
640
Posts
740k
Followers
Sabrina Bahsoon
@sofiarichiegrainge • Instagram
Sofia Richie Grainge

Her Cap-d'Antibes wedding content codified the modern coquette-adjacent bridal look — pearls, bows, glossy pink lip.

340M
Likes
1.9K
Posts
12M
Followers
Sofia Richie Grainge
@bellazofia • TikTok
Bella Zofia

Beauty creator whose coquette-coded GRWMs — ribbons, blush high on the cheek, glossy lip — routinely trend.

6.2M
Likes
890
Posts
310k
Followers
Bella Zofia

Here's a few things people
are shopping for.

Glossier Cloud Paint in Puff

Glossier Cloud Paint in Puff

The ballet-slipper pink cream blush at the center of the coquette face.

Sandy Liang Bow Hair Clips

Sandy Liang Bow Hair Clips

The satin bow clips that became the unofficial uniform of the aesthetic.

Glossier Balm Dotcom in Rose

Glossier Balm Dotcom in Rose

The sheer rose-tinted gloss that finishes every coquette lip look.

Rare Beauty Soft Pinch Liquid Blush in Joy

Rare Beauty Soft Pinch Liquid Blush in Joy

A warm pink liquid blush for the high-cheek coquette flush.

Rhode Peptide Lip Tint in Raspberry Jelly

Rhode Peptide Lip Tint in Raspberry Jelly

A glossy pink-red lip tint that pairs with ribbons and pearls.

Glossier Lash Slick

Glossier Lash Slick

The mascara-only eye look, lifted and naturally defined.

Ready to build?

Turn Coquette into
your next campaign.

Spin up briefs, hooks, moodboards and shot lists tailored to Glossier.

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