Jelly Candy Aesthetic

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Jelly Candy Aesthetic moodboard 1Jelly Candy Aesthetic moodboard 2Jelly Candy Aesthetic moodboard 3Jelly Candy Aesthetic moodboard 4Jelly Candy Aesthetic moodboard 5Jelly Candy Aesthetic moodboard 6

What does this community mean for Glossier?

A translucent, jelly-textured color story: watery lip tints, jelly blushes, bouncy gel highlighters, and packaging that reads like Haribo. Descended directly from Milk's Cooling Water Jelly Tints and Rhode's Peptide Lip Tint, but leans harder into candy color — raspberry, watermelon, tangerine — versus muted nudes.

Attention Level
Moderate
Engagement Level
↑50%
The Average Income for People in this Community Comes to
$45–85k
Social Activity is Relatively
High
Jelly Candy Aesthetic
Match
74%
People using Glossier are typically around
Ages17–25
Est. Audience
104k
The Market Penetration is
44%

What are people in this community up to?

Check out the latest events people in the Jelly Candy Aesthetic Community have been up to in the last 6 months.

Milk Cooling Water Jelly Restock

Milk Cooling Water Jelly Restock

After going viral on TikTok, Milk restocked all six jelly tints; four sold out again within 9 hours.

Glossier Ultralip Jelly Edition

Glossier Ultralip Jelly Edition

Glossier's translucent jelly Ultralips debuted in four shades and hit #2 on Sephora's lip-tint chart in launch week.

Kiko x Y2K Jelly Pouch Drop

Kiko x Y2K Jelly Pouch Drop

Kiko Milano's clear-jelly makeup pouches, filled with mini gloss + blush, moved 90k units at $12 each.

Jelly Candy Aesthetic on the Internet

180 mil
Est. Monthly Views Across All Social Media Platforms
5.6 mil
FOLLOWERS TOTAL ACROSS ALL SOCIAL MEDIA PLATFORMS
9 brands
Brands Have An Active Presence In This Community
Content in this community use these hashtags.
2.1B+ views
#jellymakeup#jellyblush#jellylip#candymakeup#glossylips#lipoil#jellyskin

What are people searching for?

10M+ searches on Google, here's the top 10
jelly blush
60k
jelly lip tint
49k
candy makeup
40k
watermelon lip
27k
milk jelly tint
22k
peptide lip tint
18k
glossy jelly nails
14k
jelly skin trend
11k
sheer lip stain
8k
candy gloss dupes
5k
The best performing or most likely to trend content are
43%
Jelly-texture ASMR swatch videos
21%
'Which jelly tint wins' side-by-sides
15%
Handheld product close-ups in natural light
12%
Candy-coded unboxing hauls
9%
Lip-layering combo tutorials

Who is active in this community?

@mikaylanogueira • TikTok
Mikayla Nogueira

Beauty creator whose jelly-lip and jelly-blush reviews consistently move product for the category.

1.1B
Likes
3.8K
Posts
15M
Followers
Mikayla Nogueira
@alexisoakley • TikTok
Alexis Oakley

MUA known for glossy, candy-toned looks — regularly features jelly formulas in tutorials.

18M
Likes
1.5K
Posts
690k
Followers
Alexis Oakley
@jackieaina • YouTube
Jackie Aina

Beauty creator whose deep-shade swatches of jelly tints helped legitimize the format across skin tones.

42M
Likes
1.1K
Posts
1.5M
Followers
Jackie Aina

Here's a few things people
are shopping for.

Rhode Peptide Lip Tint in Watermelon

Rhode Peptide Lip Tint in Watermelon

The candy-pink jelly lip tint that defines the translucent candy color story.

Tower 28 JuiceBalm

Tower 28 JuiceBalm

A glossy tinted lip balm in juicy, candy-coded shades.

Milk Makeup Cooling Water Jelly Tint

Milk Makeup Cooling Water Jelly Tint

A bouncy jelly blush in watermelon and berry — the category originator.

Kosas Wet Stick

Kosas Wet Stick

A glossy, balmy lip color with a wet, jelly-like finish.

Glossier Balm Dotcom in Cherry

Glossier Balm Dotcom in Cherry

The original tinted jelly balm — candy color with real shine.

Glossier Ultralip in Trench

Glossier Ultralip in Trench

A sheer, glossy lip color that slots into the candy-coated routine.

Ready to build?

Turn Jelly Candy Aesthetic into
your next campaign.

Spin up briefs, hooks, moodboards and shot lists tailored to Glossier.

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